Sometimes artists get bogged down by proper craft and start producing over-thought crap, right? It's no hard and fast rule, but the really thrilling stuff happens before craft has been figured out, before rules get in the way. I think craft is swell, but instinct, if it's good, wins.
Also: I'm old. But if I was just 17 (you know what I mean) I'd totally identify w/ early Beatles lyrics. As it is, like Bev said, it's sounds I'm responding to.