Hardbopjazz Posted December 12, 2015 Report Share Posted December 12, 2015 What would be your first task if you became manager? Position Description The Social Media Manager is responsible for managing Jazz at Lincoln Center’s (JALC) social media channels, including those of our in-house record label, Blue Engine Records. The Manager will serve as a digital strategist, media buyer, writer and editor of JALC social content in service of its mission to engage a wide audience in watching, listening, purchasing, supporting, and learning about JALC initiatives and jazz generally. Responsibilities Working with a cross-functional team of content creators and producers, design and implement tactical plans, ensuring that all social media messages, measurement and content are relevant to both the target audience and the brand objectives. Schedule and edit Facebook, Twitter, YouTube, Instagram and Tumblr accounts, as well as other outlets as they emerge or are deemed relevant, defining content needs and managing the scheduling, posting, and analysis of content and calls to action across all such platforms. Monitor, respond to, or assign and track comments, @ replies, and messages about JALC, its programs, and events in social media while keeping internal staff abreast of the activity. Analyze and track different approaches to audience engagement in social media, look for new trends, and report on qualitative and quantitative data findings. Monitor trends in social media channels, tools and metrics and appropriately apply that knowledge to increase the effectiveness of social media. Accountable for social media content creation and managing publishing schedules. Manage online community across all JALC brand channels. Contribute to an editorial calendar and coordinate with content creators, audio and video producers, and the Marketing and Brand and Audience Development Departments. Monitor and source news, trivia, resources and information to engage JALC’s online audience as a complement to content created within JALC. Test, optimize, and scale audience conversions and build, optimize and manage advertising campaigns on social platforms, as directed by Audience Development lead. Further develop the Micro Concert Network (MCN) and direct outreach efforts to existing concert broadcasters. Additionally, the Social Media Manager will support production output and marketing efforts of JALC albums, merchandise, online donations, and other products as directed. Qualifications Bachelor’s degree or equivalent work experience. Fluency with social media, mobile, and digital technology. Experience executing demonstrably-successful social media marketing and digital programs. Excellent written and verbal communication skills. Extensive understanding, knowledge, and passion for jazz (its key figures, history, current trends, etc.). Proven understanding of emerging platforms, online communities and industry trends. Strong editorial copywriting experience. Experience with social dashboards and online content management systems. Familiarity with digital analytics and media tracking tools. Experience managing digital production. Ability to succeed in fast-paced NYC arts environment with many internal and external partners. Genuine enjoyment of extensive social interactions and online communities. Superb organizational and analytical skills. Work Hours Full time (Mon-Fri) plus some evenings and weekends as required Compensation Commensurate with experience Quote Link to comment Share on other sites More sharing options...
Chuck Nessa Posted December 12, 2015 Report Share Posted December 12, 2015 Astounding. Jazz is indeed dead. Quote Link to comment Share on other sites More sharing options...
Scott Dolan Posted December 12, 2015 Report Share Posted December 12, 2015 Because they use social media? Don't most Jazz artists use social media? Quote Link to comment Share on other sites More sharing options...
Chuck Nessa Posted December 12, 2015 Report Share Posted December 12, 2015 Please............ You must be better than that. Quote Link to comment Share on other sites More sharing options...
Scott Dolan Posted December 12, 2015 Report Share Posted December 12, 2015 So, not answering the questions? Cool, moving on. Quote Link to comment Share on other sites More sharing options...
uli Posted December 12, 2015 Report Share Posted December 12, 2015 1 hour ago, Hardbopjazz said: What would be your first task if you became manager? i would try to put most content on snapchat Quote Link to comment Share on other sites More sharing options...
johnblitweiler Posted December 12, 2015 Report Share Posted December 12, 2015 35 minutes ago, Chuck Nessa said: Astounding. Jazz is indeed dead. Astounding in more than one way if this is a real help-wanted ad and not a joke. Currently you are the social media manager for Nessa Records and I am the social media manager for Goodbait Books. It's cheaper than paying for ads and, in my experience, just as unproductive. Quote Link to comment Share on other sites More sharing options...
Scott Dolan Posted December 12, 2015 Report Share Posted December 12, 2015 Most larger companies, professional sports franchises, movie studios, etc., have them, so there must be some kind of payoff. I'm not seeing the joke. Quote Link to comment Share on other sites More sharing options...
Chuck Nessa Posted December 12, 2015 Report Share Posted December 12, 2015 We see. Quote Link to comment Share on other sites More sharing options...
JSngry Posted December 12, 2015 Report Share Posted December 12, 2015 2 hours ago, Hardbopjazz said: What would be your first task if you became manager? Eliminate the witnesses. Quote Link to comment Share on other sites More sharing options...
Scott Dolan Posted December 12, 2015 Report Share Posted December 12, 2015 (edited) 2 hours ago, Chuck Nessa said: We see. No, you don't see anything beyone your own nose and the bitter and under-educated bubble you live in. Social media manager is a legitimate position, and they make pretty damned good money to the tune of $40k and up. They are both public relations and advertising rolled into one. The two most vital departments of any successful business. The joke being that you think your barely profitable record company is comparable to larger corporations with bigger money interests, which would include JALC. But hey, you've got the whole thing figured out, don't you... Edited December 12, 2015 by Scott Dolan Quote Link to comment Share on other sites More sharing options...
uli Posted December 12, 2015 Report Share Posted December 12, 2015 11 hours ago, Scott Dolan said: No, you don't see anything beyone your own nose and the bitter and under-educated bubble you live in. Social media manager is a legitimate position, and they make pretty damned good money to the tune of $40k and up. They are both public relations and advertising rolled into one. The two most vital departments of any successful business. The joke being that you think your barely profitable record company is comparable to larger corporations with bigger money interests, which would include JALC. But hey, you've got the whole thing figured out, don't you... This post pisses me off to no end, No intent to discuss this, just expressing my feelings. Quote Link to comment Share on other sites More sharing options...
Scott Dolan Posted December 12, 2015 Report Share Posted December 12, 2015 (edited) I'm wondering what the point of that passive/aggressive reply was. Thanks for sharing, but then refusing to share about why you shared... Edited December 12, 2015 by Scott Dolan Quote Link to comment Share on other sites More sharing options...
Larry Kart Posted December 12, 2015 Report Share Posted December 12, 2015 3 hours ago, uli said: This post pisses me off to no end, No intent to discuss this, just expressing my feelings. Likewise, in spades. Quote Link to comment Share on other sites More sharing options...
Chuck Nessa Posted December 12, 2015 Report Share Posted December 12, 2015 18 hours ago, Scott Dolan said: No, you don't see anything beyone your own nose and the bitter and under-educated bubble you live in. Social media manager is a legitimate position, and they make pretty damned good money to the tune of $40k and up. They are both public relations and advertising rolled into one. The two most vital departments of any successful business. The joke being that you think your barely profitable record company is comparable to larger corporations with bigger money interests, which would include JALC. But hey, you've got the whole thing figured out, don't you... Quote Link to comment Share on other sites More sharing options...
king ubu Posted December 13, 2015 Report Share Posted December 13, 2015 This is fun! Can someone hand me the popcorn please? Quote Link to comment Share on other sites More sharing options...
JSngry Posted December 13, 2015 Report Share Posted December 13, 2015 Popcorn? Sure. Quote Link to comment Share on other sites More sharing options...
uli Posted December 16, 2015 Report Share Posted December 16, 2015 i reveived the following on my twitter timeline as a retweet from JLC. since this would fall into the responsibilities of a social media manager Ithought to post it here as thread illustration Quote Link to comment Share on other sites More sharing options...
Scott Dolan Posted December 16, 2015 Report Share Posted December 16, 2015 Yikes... No wonder they're looking for a professional. Quote Link to comment Share on other sites More sharing options...
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