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The Bad Plus - Activate Infinity


GA Russell

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Edition Records

 
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  Artist Title Time    
 
 
 
  The Bad Plus Avail 03:15    
  The Bad Plus Slow Reactors 05:52    
  The Bad Plus Thrift Store Jewelry 04:48    
  The Bad Plus The Red Door 04:03    
  The Bad Plus Looking In Your Eyes 03:59    
  The Bad Plus Dovetail Nicely 05:07    
  The Bad Plus Undersea Reflection 03:00    
  The Bad Plus Love Is The Answer 07:35    
 
 

The Bad Plus
"Activate Infinity"

Impacting: January 10 2020

Format(s): Jazz

 
 
 


Activate Infinity is the second album from The Bad Plus since the remarkable pianist Orrin Evans joined the trio back in 2018. With their sights set on a new trajectory, combined with an abundance of spirit and creativity, the trio have produced one of their finest and most original albums to date. This is group music played with vibrant imagination and vigour. It’s real, deeply honest and personal. Their joy in music-making together is clear and their vision is committed and democratic. With a new home on the British label, Edition Records, the trio are working with a renewed intent that will see them grow to new heights and continue to flourish. Sit back, listen and enjoy the ride!

 

Highlights

- South American Tour
- North American Tour
- European Tour
- Combined Facebook / Instagram reach of 100,000 + followers across all profiles, all accessible for advertising.
- Key global media interest across specialist magazines, radio
- 1 single release in lead up to release
- Release of the last album on all digital services will help build anticipation
- Amazon cover artist for playlist The Pocket

 

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The new lineup hasn't convinced me yet either. I have been a fan ever since I heard the Pizza Express broadcast on BBC radio February 2003, but perhaps they should call it a day? Reid Anderson had some great solo projects in the past like Abolish Bad Architecture and The Vastness of Space. The Bad Plus was a steady source of income, so it's understandable they aren't eager to throw the towel in the ring.

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