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New Ways to Buy Bach Online


mjzee
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Technology entrepreneur Pierre Schwob thinks Bach and Beethoven haven't been given their due in the digital age.

Classical Archives, a new digital store focused exclusively on classical music, is Mr. Schwob's answer to mass-market digital retailers with "a complete lack of understanding of how classical music should be offered," down to the way they often categorize recordings. "It's basically a lack of respect when you say Bach is an 'artist,' not a composer," Mr. Schwob says.

For example, when online shoppers type "Beethoven" into iTunes, the top results they get back include a rock medley by the Trans-Siberian Orchestra, an uncredited recording of "Für Elise" and individual movements culled from greatest hits collections. It's not that the music seller is skimping on the composer -- customers can find complete works by browsing deeper in the iTunes classical section -- it's just that his oeuvre doesn't fit neatly on the virtual shelves with that of Miley Cyrus and the Black Eyed Peas.

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WSJ

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