The Sensory Cocktail

[papsrus]

The cocktail as a total sensory experience (apparently).

LINK

The nut graph:

The sensory cocktails work like this: order the daiquiri, and you’re tucked into a semiprivate spot where you sip your drink blindfolded while listening to 18 minutes of Cuban music on an iPod. All the while, a waitress spritzes you with a cigar mist made by simmering crumbled cigars in water and simple syrup.

The idea, said Grant Collins, Zeta’s consulting mixologist, is “to heighten the link between the drink and the experience. Listening to the music makes your mind drift, and the blindfold heightens your sense of smell.” And the smoky mist? It’s a sensory trick to make you think you’re in Havana. Blind and piercingly alone, but still, you know, in Havana.

[DukeCity]

The cocktail as a total sensory experience (apparently).

LINK

The nut graph:

The sensory cocktails work like this: order the daiquiri, and you're tucked into a semiprivate spot where you sip your drink blindfolded while listening to 18 minutes of Cuban music on an iPod. All the while, a waitress spritzes you with a cigar mist made by simmering crumbled cigars in water and simple syrup.

The idea, said Grant Collins, Zeta's consulting mixologist, is "to heighten the link between the drink and the experience. Listening to the music makes your mind drift, and the blindfold heightens your sense of smell." And the smoky mist? It's a sensory trick to make you think you're in Havana. Blind and piercingly alone, but still, you know, in Havana.

Being blind and piercingly alone? Hell, that's what I'm drinking to forget about!