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LOCATION, LOCATION, LOCATION!!!

http://apnews.excite.com/article/20040130/D80D7E280.html

Chef Fired for Attracting Too Many Diners

Jan 30, 10:23 AM (ET)

STOCKHOLM, Sweden (AP) - A Swedish chef said Thursday he was shocked to find out he will lose his job because his cooking is too good.

An engineering company in central Sweden said they won't renew chef Richard Norberg's contract because he attracts too many people to the company's cafeteria.

"Some feel that the staff has had to stand in line for too long and that they can't choose where they want to sit," a disappointed Norberg said Thursday.

The ABE engineering company in Oernskoeldsvik, 235 miles north of Stockholm, leased the cafeteria to Norberg six years ago. Since then, his traditional Swedish pancakes, pea soup and pork chops have attracted an ever growing stream of visitors.

"The number of guests has increased by many hundred per cent," ABE staff manager Curt Lundqvist said. "We simply do not have enough room."

Lundqvist said the eatery was now seating many more guests than stipulated in the lease contract.

The cafeteria's lunch crowd has tripled to 300 guests since it opened, due to the traditional Swedish cooking, the central location and the reasonable pricing, Norberg said.

He said he was shocked when he was notified that his contract wouldn't be renewed at the end of the year, although he had been aware of dissatisfaction about the growing number of guests.

"I thought this was something that we could solve," he said.

Lundqvist however, said the popularity had become too great for the engineering business. "We produce pipe-installation parts, we don't run things like this," said.

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