start up offers french quality canned wine

[alocispepraluger102]

OMG

http://www.france24.com/en/20130610-start-offers-french-quality-canned-wine?ns_campaign=editorial&ns_source=FB&ns_mchannel=reseaux_sociaux&ns_fee=0&ns_linkname=20130610_start_offers_french_quality_canned_wine

"

Canned wine has been proven to work in markets like Japan and Germany. A French start-up wants to replicate this success in France, a country where tinned wine is virtually unheard-of, in a bid to "democratise the sale of quality wine".

[Big Beat Steve]

Can't recall having ever seen any CANNED wine in shops in Germany, at least not in the usual outlets. Maybe marketed as a sort of gimmick here and there, but beyond that?

Wine marketed in TETRA-PAKS has aroused a lot of consternation here when first sighted (though probably not as much as in France, I guess). This has subsided long since but wine sold in Tetra-Paks but has definitely retained a "low-brow"/"cut-rate" image so if THIS is how they want to "democratise" the sale of wine?

Edited June 11, 2013 by Big Beat Steve

[alocispepraluger102]

http://www.youtube.com/watch?feature=player_detailpage&v=1Hdc7HXwbwI