I'm not convinced of this add man talk about "branding"
great players like Mulgrew Miller didnt need this "branding" BS Building an Identity - Life and Death in the Jazz Business
Terence Blanchard Remembers Mulgrew Miller
Late piano master was "the shining example of everything good in this world,"
http://jazztimes.com/articles/92413-terence-blanchard-remembers-mulgrew-miller