Adavice needed re: Noise reduction headphones

[medjuck]

I'm about to do a lot of flying so I've asked my family for noise-reduction headphones for Father's Day. I'm assuming that the Bose ones you see advertised everywhere are a rip-off since the price you pay pays for their advertising. (I presume the same thing about their radios.) So what's another good high end choice? Or are noise reduction headphones not a good idea?

[Dan Gould]

Discussed here.