internet music theory a tall tale

[alocispepraluger102]

http://www.theaustralian.news.com.au/story...9-16947,00.html

[.:.impossible]

I didn't read much of the article, so forgive me...

There are 13 million tracks available for download through major websites and only 3 million of them have sold a single download? The article is about niche marketing, which, to me would mean that *my website.com* would have to report numbers. I have a feeling that the only retailers reporting are big boxes (amazon, yahoo, emusic, etc).

Should I have read further?

If so, and this is true, 23% of all music available for sale online has a marketable audience.

Is the argument of this report that there is no such thing as a niche music market online?

[Jazzmoose]

The article starts out rather strangely, pointing out three aspects of the theory and immediately agreeing that two of them are true. I'll admit, though, that without the third (sales), it's kind of a hollow 'two out of three'...

[The Magnificent Goldberg]

I didn't read much of the article, so forgive me...

There are 13 million tracks available for download through major websites and only 3 million of them have sold a single download? The article is about niche marketing, which, to me would mean that *my website.com* would have to report numbers. I have a feeling that the only retailers reporting are big boxes (amazon, yahoo, emusic, etc).

Should I have read further?

If so, and this is true, 23% of all music available for sale online has a marketable audience.

Is the argument of this report that there is no such thing as a niche music market online?

I agree. This seems like the pop charts - point of sale data doesn't cover the specialist shops which are the ones dealing in the niche market. And the little sites specialising in whatever won't be included. And who's EVER going to count the downloads from Andorran sites

Second point is that the revolution's only half (or less than half) completed. The market for CDs is still 85% of the music market. I doubt that you'd get the takeoff of the "tail" until you got the general takeoff of downloading.

MG