I think that was probably the thing that drove me away from Olympic coverage. All the coverage slanted to the USA, the obsession with medal counts over individual effort. And, at the risk of having Berigan bring up terms like "hate America crowd", that obnoxious "USA USA" chant drives me up the frickin' wall...
Gotta say that's what gets my goose, broadcasts from other country tend towards ethnocentrism, fortunately my country is so crappy in sports they don't have other choice to show something else since we're always the first eliminated.