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"A new Radio Format study conducted by THE MEDIA AUDIT reveals that among the top-20 highest reaching radio formats, Top 40/Rhythmic listeners are the biggest consumers of CDs and digital music downloads. According to the study, 42.8% of the format's weekly listeners frequently purchase CDs or download digital music. Among all U.S. consumers, 27.7% frequently purchase CDs or download digital music. The figure represents more than 41 million consumers across THE MEDIA AUDIT's 81 measured markets.

Mainstream Top 40 ranked second in the study, with 42.4% of the format's weekly listeners who frequently purchase CDs or download digital music, followed by listeners of Urban (39.2%), Hot AC (38.3%) and Rock (36.4%). Frequent purchasers are defined as having purchased CDs or downloaded digital music within the past four weeks."

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