I recently ran across a Facebook post by Musician/Educator Max Johnson and he gave permission to share it here.
I know I've been griping about the death of people buying music lately, but I just listened to an album of Earl "Fatha" Hines w/ Richard Davis and Elvin Jones, and it reminded me of the thousands of these recordings that make up the entire history of jazz (as well as the thousands of recordings that make up other musics). It also reminded me that without these documents, we wouldn't really get to see a clear picture of the music, the history, the culture, etc; and the influence that so many of these recordings have made cannot be stated. Recordings like "Out to Lunch", "Interstellar Space", or "Machine Gun" weren't hit records, and those artists were not playing to big audiences when they came out, but the staying power of this music (as well as SO much more) influenced generations upon generations who keep the flame alive.
It is unfortunate that because the streaming companies have ostensibly wrestled almost all the income from recorded music away from the artists, because it only discourages people to make records. It only takes about 200ish sales of an album for me to personally break even these days, but it would take around 5,000,000 streams on spotify. I may have 200 fans (hopefully more? please?), but I definitely will NEVER have 5,000,000 million (name a contemporary jazz artist that does?) no matter how hard I try, or how much publicity I get (or buy, which is an entirely other problem with recorded music, the growing necessity of publicity, which often can cost 2 or 3x the cost of the record).
I think about all those Jackie McLean albums in the 60's that sustained him while his cabaret card was taken away, or Mingus retiring from music in the late 60's and being able to sustain himself on royalties alone for a few years. That's completely gone, and so many folks I know loose money on every album they make, and if they don't, it takes them years on the road to recoup the costs (but they also may loose money touring, many do). It's a really shitty position, and what really can be done? The majority of folks will NEVER go back to buying one album at a time when they can pay a corporate monolith $10-20 a month for EVERY ALBUM (which isn't really every album, because so much important music is missing, another downside). I'm not really proposing a solution other than saying, what do we do?
Most of our favorite albums could never have been made today unless John Coltrane had a trust fund or Cecil Taylor was also into crypto currency (they didn't). Will the recorded medium eventually die out for this music, only leaving rich people who can afford to throw (sometimes tens of) thousands of dollars away with every release? Will it exclusively be cheaply produced DIY and expensive rich-kid records? We all know which will be easier to find on your streaming playlists. What should we do?