The answer is posted on his home page.
I tried to paste the answer below on my phone, but the format is messed up.
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Charles Lloyd
OK: The photo was taken at the 1966 Newport Jazz Festival. The matchbox was created in Tokyo, 1967 for the Blue Note Modern Jazz Tea Room. The photo is by the great Hozumi Nakadaira who created Dig and Dug where you could go hear great jazz. He still has Dug Jazz Cafe. I have been inspired by Hozumi san to walk the ryokan trail before I leave town. Congratulations to Eleni Bouboussis and Naoko Tamura for their answers.
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