Yeah, in an aware American musical climate, that one would have been getting pumped to high heaven by all the "hip" pazz/jop music critics, the buzz would begin, and the path towards discovery by a larger (as opposed to large) audience would be under way. But this is not such a climate, and this is not such a culture. The dying are always more prone to embrace that which plays to their desperation than to that which gives them a joyful, life-affirming alternative.
Oh well...
Routes, there's just so much there there. And it doesn't necessarily draw immediate attention to itself. This is not a "pop" music based on immediate gratification or shallow stimualtion. This is music with a depth of soul, spirit, and imagination that those looking for cheap thrills will not be attracted to it. And it is also a music with such a deeply organic affinity for the best of all things "populist" that those who are looking for a music with which to pin their badges of superiority and/or alienation on will not find it in the least appealing.
But for the rest of us, those of us who refuse to let our cynicism evolve past being a necessary survival skill, those of us who refuse to let our despair become the foundation of our belief system, those of us who feel the rhythmic life celebration of the dance impulse deep in our soul, those of us who see no reason why "smart" music can't also be "accessable", there's a woman who's been making a music for us for a good long time. It's a music built on love, hope, and joy confronting the alternatives and refusing to surrender.
And yes, it really grows on you. Love is like that.