Did Ben Ratliff wake up one day, look at the papers and say hey, it's time to write an article about Cecil Taylor, and WOW, check this out, there's a series of concerts coming up? Were the concert promoters wringing their hands late into the night hoping that somebody, anybody, would notice their upcoming presentations? Would we have this story written this way at this time if not for the upcoming concert series? And are the promoters of the series pleasantly shocked and surprised that the article appeared when and as it did?
Once again, "pimping the upcoming concert series" is not at all a bad thing, and neither is writing an article about that uses Cecil Taylor as the hook. Nor, for that matter, is Cecil Taylor "bedazzling" the interviewer. It's all the same game - get people's attention, arouse their interest, get their asses in some seats, and put some of their money in sombodies elses' pockets. It's how people survive in the music business, and it's a good thing.
Just as very little of the magic that happens in the music is accidental, so it is that very little of the success that comes in the marketing of the music just happens by itself. People work to make things happen, and if the illusion of magic is considerably more marketable than is the reality of hard work, then all the more reason for the hard work to be disguised as much as possible.