Well, I suppose, but when you look at how markets actually move -- mostly through the transactions of truly enormous pension funds, university portfolios, mutual funds and hedge funds, there really isn't that much that concerned individuals can do to swing the market around, although one can invest responsibly at a personal level. Interestingly, there have in fact been lawsuits that ultimately forced all public universities to invest like "everybody else," rather than in a socially responsible way. I'd like to get figures on what the proportion of socially responsible mutual funds are compared to the entire market -- one recent estimate is it is about 3% of the value of the US market, but growing slightly. Here's a website to start you on your way: Socially responsible investing
Yeah, I know it's an uphill climb, to put it mildy. No illusions here. But it's a climb worth making. More unlikely turnarounds in public consciousness have happened.
If the principle that collective individual monies can be used to reward/punish certain "behaviors" is a fallacious one, then I recant. But I don't think that it is. And if it's not, then the rest, as a techno-futurist buddy of mine likes to put it, is "just a matter of engineering".