In April 1949, Mercury Records announced that it was soon to release a $25 jazz album made up of six 12-inch 78-rpm records, together with thirty-two 12 x 12 in. photos of top jazz stars taken by Life photographer Gjon Milli. They confirmed that material for this project had been in preparation for the last three years by Norman Granz. Granz having started the Jazz at the Philharmonic concert series in 1944 had become a record producer and was heading up Mercury’s jazz division as well as issuing records under his own label Clef, through Mercury.
This is without question one of the most important albums to be issued in the 78-rpm album era, and it arguably created a template for much that followed in the recording industry, from LP box sets to the deluxe editions of today with books, CDs and all kinds of other attractive ephemeral assets that appeal to the collector. Granz and Mercury planned to limit the output to just 5,000 numbered limited editions...
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