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McDonald's anger over "McJob" entry in dictionary


Claude

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McDonald's anger over McJob entry

BBC News, Sunday, 9 November, 2003,

http://news.bbc.co.uk/2/hi/americas/3255883.stm

McDonald's has expressed its outrage over how the latest Merriam-Webster's Collegiate Dictionary describes job prospects at the US fast-food giant.

In its latest edition, the dictionary defines the term McJob as "low-paying and dead-end work".

McDonald's CEO Jim Cantalupo dismissed the term as "an inaccurate description of restaurant employment".

He called it "a slap in the face to the 12 million" industry's staff, according to the Associated Press news agency.

In an open letter to Merriam-Webster's, Mr Cantalupo said that "more than 1,000 of the men and women who own and operate McDonald's restaurants today got their start by serving customers behind the counter".

The letter has been sent to media organisations, and it was also published in the latest edition of an industry trade organisation.

McDonald's - the world's largest fast-food chain - has more than 30,000 restaurants and nearly 500,000 employees.

The term McJob was coined by the American novelist Douglas Coupland in his 1991 novel Generation X to describe a "low-prestige, low-dignity, low-benefit, no-future job in the service sector".

Edited by Claude
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I'm just surprised that it's only anger -- how long will it be before McDonald's files a lawsuit over this??

Speaking of McD's, here's an interesting statistic from Fat Land : How Americans Became the Fattest People in the World:

Twenty times a month is now McDonald's marketing goal for every fast-food eater.

:wacko:

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I'm just surprised that it's only anger -- how long will it be before McDonald's files a lawsuit over this??

Speaking of McD's, here's an interesting statistic from Fat Land : How Americans Became the Fattest People in the World:

Twenty times a month is now McDonald's marketing goal for every fast-food eater.

:wacko:

I wonder how pissed off when the add the word McFat to the dictionary.

McFat: The state of being obese that is brought on by excessive intake of fast food.

McCoronary: A heart attack brought on by excessive fast food intake.

SuperSize: 1) A larger fast food meal 2) What happens to a person after too many large fast food meals.

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Seems to me that Webster's is a little slow in adding important words that have already been widely circulated.

Here's an egregious omission:

Mcpissed. (n) 1. A condition of great agitation caused as a result of slow lines at the drive thru. 2. Feelings of ill will aroused when one discovers that one could never complete that monopoly promotion in a hundred years.

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McDonald's has expressed its outrage over how the latest Merriam-Webster's Collegiate Dictionary describes job prospects at the US fast-food giant.

McDonald's CEO Jim Cantalupo dismissed the term as "an inaccurate description of restaurant employment".

He should just contact Ed Gillespie and the GOP. They'll get the whole dictionary shut down right quick.

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