24/7 Wall St: Top Ten Brands to disappear in 2014

[GA Russell]

Number one is JC Penney. Number two is the Nook.

http://247wallst.com/2013/05/23/ten-brands-that-will-disappear-in-2014/

[Jazzmoose]

An oddly worded first sentence: "Each year, 24/7 Wall St. identifies 10 important brands sold in America that we predict will disappear before 2014."

Sounds like they've been expecting 2013 to be a rough year for quite a while...

[.:.impossible]

Volvo?

[papsrus]

Surprised to see Volvo on there, too. Also, WNBA. It's almost certain the brand won't "disappear" by 2014. It's a niche sport, like arena football, that has a fan base and sponsors.

[ejp626]

Surprised to see Volvo on there, too. Also, WNBA. It's almost certain the brand won't "disappear" by 2014. It's a niche sport, like arena football, that has a fan base and sponsors.

And yet most (all?) of the teams are losing money hand over fist. It's fair to say that if Stern and the NBA weren't willing to cross-subsidize these losses it would fold quickly. It is hard to say if the next Commissioner will be quite so willing to continue the same level of support.

[papsrus]

Surprised to see Volvo on there, too. Also, WNBA. It's almost certain the brand won't "disappear" by 2014. It's a niche sport, like arena football, that has a fan base and sponsors.

And yet most (all?) of the teams are losing money hand over fist. It's fair to say that if Stern and the NBA weren't willing to cross-subsidize these losses it would fold quickly. It is hard to say if the next Commissioner will be quite so willing to continue the same level of support.

Yeah, and while I have no reason to doubt that most WNBA franchises are losing money, there's always a little red flag in my mind when sports franchises claim they're losing money.

I'm pretty sure there are major league baseball teams that year after year say they're losing money. Yet somehow they continue. Go figure.

Maybe NBA owners are content to claim the WNBA losses for some kind of tax credit.

But regardless, I'd be surprised if the league folded after this season. Even JC Penny (top of the list) probably has more rope than that. Not much more, mind you.

Edited May 27, 2013 by papsrus

[Dan Gould]

Why are these people congratulating themselves for their Metro PCS prediction from last year? We're still paying them, and there are stores all over the damn place.

[ejp626]

Surprised to see Volvo on there, too. Also, WNBA. It's almost certain the brand won't "disappear" by 2014. It's a niche sport, like arena football, that has a fan base and sponsors.

And yet most (all?) of the teams are losing money hand over fist. It's fair to say that if Stern and the NBA weren't willing to cross-subsidize these losses it would fold quickly. It is hard to say if the next Commissioner will be quite so willing to continue the same level of support.

Yeah, and while I have no reason to doubt that most WNBA franchises are losing money, there's always a little red flag in my mind when sports franchises claim they're losing money.

I'm pretty sure there are major league baseball teams that year after year say they're losing money. Yet somehow they continue. Go figure.

However, the league as a whole makes money, esp. from television revenue (huge) which is shared. If every team was losing money, it would fold.

And many owners are willing to keep money-losing teams, seeing them as very expensive toys (that also help with their taxes). Simply not sure there are as many (male) owners who would get the same kicks out of owning a WNBA team.

[JSngry]

Sears was supposed to be gone, like, last century.

[Daniel A]

The Chinese owners (since three years) are not handling Volvo well. The end is near.

[Chalupa]

11. The Miami Marlins.