I've never played one, but it's a lovely-looking axe. To me, that's a nice dark cherry red. I don't understand why Gibson has gone to calling it "wine red". When they originally began using that term in the 70's, it was a much darker color... not quite purple, but with much more blue in it. Anyway, I've always loved cherry red Gibsons (335/345/355's, L5CT's, custom-order L5's, Johnny Smiths, Super 400's, etc).
I haven't even read up on this Herb Ellis model yet. Obviously, it's got a lot in common with the ES-175, but the pickup appears to be a Johnny Smith type mini humbucker... (?). Do you know what the scale length is? I would have thought 24 3/4, which is always a comfortable thing, imo.
May I ask what this is going to set you back? I wonder how the price would compare to an L4CES, for example (similar design/appearance, except the L4 would of course have a spruce top).
I'm a loyal Gibson fan from way back, and although I generally prefer vintage guitars to new guitars, this model looks like a winner. Gibsons tend to be relatively expensive, but they're great investments.