Undoubtedly they were thinking "Let's get our marketing team to exploit the buzz over Acid Jazz at the moment".
As horrible as the genre name may be it was certainly very noticeable here in the UK in the late 80s (tapping into the Acid House club scene). A successful record label with the name was bringing many new ears to Jazz and Jazz influenced music. Clubs, like Dingwalls, had people dancing to Jazz again!! A very vibrant scene ripe for some marketing exploitation and the rebranding of some famous Jazz recordings that were once again club floor fillers.
Great times, maybe not for the purist but certainly more purists were born from this time.
Similar things happening in London now, again exciting and surprise, surprise once again upsetting the "that's not proper Jazz" brigade. They haven't yet found the marketing label for this upsurge. They will.