I read someplace - maybe here - about the time when Mercury approached Quincy Jones to head up their jazz arm. Q asked, "What is your idea of a jazz record?," to which the exec allegedly replied, "Anything that sells under 5,000 copies."
This got me thinking about jazz LP sales and distribution between, roughly, the dawn of the LP era and 1964. That latter date may be more symbolic than anything, as it represents the Beatles' arrival in America. Still, the date signals the start of a general cultural shift in music, as evidenced by Liberty absorbing Blue Note in 1966, and Fantasy absorbing several other jazz labels in the early 70s. At any rate, 1964 doesn't have to be a hard stop for the purposes of this discussion.
But I am curious about sales and distribution of jazz LPs during this postwar period. How many units, for example, would Riverside have to move in order for a particular LP to be considered a good seller for them, as opposed to a good-selling jazz LP for Columbia? We can assume that Columbia had better distribution.
Anecdotally, many of us would say that we found more vintage Riverside LPs in the northeast and more vintage Fantasy LPs on the west coast. What was distribution like back then? Did jazz labels focus on major cities within a particular radius, assuming that there was more culture in the big cities?
Would a jazz fan in Iowa have been able to find Blue Note or Prestige LPs in a record store? I assume they would have found Cadet and Argo LPs.
Just looking for general information and round numbers. If this has been discussed elsewhere, feel free to provide a link.