Pepsi Jazz !?!

[brownie]

Pepsi Jazz !?!

From CNN Money...

PEPSI LOOKING TO 'JAZZ' UP COLAS?

Sources say the No. 2 soft drink company plans to launch new fruit-flavored diet cola brand this summer.

By Parija Bhatnagar, CNNMoney.com staff writer

NEW YORK (CNNMoney.com) - Pepsi is expected to launch a new brand of fruit-flavored diet colas this summer called "Jazz," a move that one industry expert says is intended to add "some excitement" to the company's cola offerings.

John Sicher, editor of industry trade publication Beverage Digest, said possible flavors would include strawberries and cream and cherry-vanilla. The brand would belong to the Pepsi trademark although it's not certain whether or not it will also carry the Pepsi name.

The product is expected to launch some time in the summer, Sicher said.

"The diet cola category is still growing and both Coke (Research) and Peps (Research)i already have flavored cola offerings which have done well," Sicher said. "This new product should create some excitement for Pepsi because fruity-flavored drinks right now are popular right now with consumers."

Sicher said it was also unclear whether "Jazz" will become a permanent addition to Pepsi's portfolio but that as the new products are launched, Pepsi will discontinue production of regular and diet Pepsi Twist and regular Pepsi Vanilla.

Coca-Cola Co. already has a black cherry vanilla version of Diet Coke, which it launched in January.

Pepsi spokeswoman Nicole Bradley declined to comment on the story other than to say that the company is "always looking for new ways to grow our portfolio and innovation is very important to us."

Edited April 8, 2006 by brownie

[The Magnificent Goldberg]

"innovation is very important to us."

So they'll have Sabir Mateen writing the TV jingles then?

MG

[brownie]

So they'll have Sabir Mateen writing the TV jingles then?

MG

Sabir Mateen might be interesting!

Better than Joan Crawford

[birdanddizzy]

Brownie, Would you drink this ???

[The Magnificent Goldberg]

Brownie, Would you drink this ???

Canned by Tesco in Britain! (I'll drink anything, even tea!)

MG

[PHILLYQ]

Of course Pepsi decides to STOP producing my favorite soda, Diet Pepsi Twist. You corporate #@#$%^^ dogs!

[Johnny E]

Yeah this is crazy. Have you seen the advertising yet? I guess poor jazz musicians will say anything for a few bucks.

[Jazz Kat]

i lost track on pepsi's number 106564587548 plan on trying to sell their friggen product.

[JSngry]

Time for a Joanie Sommers/Pepsi reunion!

The world needs to know where Stacey Kent stole all her shit from!

[JSngry]

Of course Pepsi decides to STOP producing my favorite soda, Diet Pepsi Twist. You corporate #@#$%^^ dogs!

Dude, they fucked up when they stopped selling the original Pepsi Light back in the early 80s.

RIP:

[DukeCity]

Dude, they fucked up when they stopped selling the original Pepsi Light back in the early 80s.

Word...

[Jazz Kat]

Didnt Bill Cosby represent them......

[Shawn]

Well Jim, maybe they'll do what Coke did and re-issue that beverage as "Pepsi Lite Classic".

[clifford_thornton]

Yeah this is crazy. Have you seen the advertising yet? I guess poor jazz musicians will say anything for a few bucks.

[RDK]

"Organissimo: the Official Band of Pepsi Jazz!"

Has a nice ring to it, no?

[catesta]

Of course Pepsi decides to STOP producing my favorite soda, Diet Pepsi Twist. You corporate #@#$%^^ dogs!

Dude, they fucked up when they stopped selling the original Pepsi Light back in the early 80s.

RIP:

Oh shit, talk about a flash back.