No disrespect, but this is the sort of elitism that I feel hurts our cause. Rather than think that the vast majority of people out there are "depraved" idiots who don't understand the superiority of jazz music, I prefer to think of jazz as a specialized - even special - niche that only a few seem to really "get" and appreciate. "Popular taste" is exactly what it is - a common ground enjoyed by the masses - not something to be disparaged. And certainly not something to be bummed about.
I tend to agree. In fact I'd go further. Does nobody wonder why jazz 'collectors' are seen as social misfits in cardigans, not some kind of intellectual elite? When I played in a band my interest in jazz got me branded a 'muso' and my solos were called 'laddle-daddle' - no-one thought of me as a hero.
I understand why people resist jazz - it IS possible to have other priorities!