See, that's the thing. When CDs first came out, what were vinyl albums generally selling at? (I ask this as a honest question). I know CDs were a lot more expensive and the industry kept saying, "Hey, that's because it's new... the price will go down..." and it never did, really.
So now we're at another turning point for audio media and people are pricing it at generally the same level, even though the physical nature of it has been taken completely out of the equation. Sure, you still have to have the infrastructure to sell it, which includes servers, harddrives, backups, high-speed T3 lines or whatever they are using these days, etc. But it seems to me an entire album of mp3s should be $4 to $5 instead of $10 to $12. What are you paying for?
I've already decided that the next organissimo record will be available via download on our site, both in mp3 format (for around $5) and a lossless format like FLAC or even just zipped wav files (for maybe $6). I just have to figure out the software end of it.