Ye, it's pretty amazing how popular he is. I have been spending a lot of time in Africa lately, and Kenny G is quite popular there. It is really a mystery to me. For most popular music that I don't like, I can usually understand, at least to some degree, why it is popular. Not so with Kenny G. I have absolutely no idea what people like about it.
Most people enjoy music that isn't very challenging. No thought, just listen. The beautiful music crowd. How else can you explain the popularity of Kenny G, Yanni, John Tesh, Andre Rieu, Celtic Women...the list goes on and on. I've seen people leaving concerts by the likes of these folks and they look like they've been worked over with a happy stick. Music at an incredibly superficial level is all most folks really want.