So I'm watching Monday Night Football and one of my most hated commercials has been on about 1,000 times (the stupid "twins" Coors commercial... I HATE that song and they've been using it on SportsCenter now, too!) and their tagline on the end of the commercial makes absolutely no sense.
"Coors Lite: The coldest tasting beer!"
Coldest tasting? Do they mean it's actually cold or it just tastes like it's cold? Can something taste cold without actually being cold? I mean, advertisers like to say that mints somehow taste cold but they don't. They taste like mint or some unnatural approximation thereof. Would you want your beer to taste minty anyway?
I just don't get it.