Huge corp pushing a singer/songwriter by spending huge bucks and bringing all the head honchos to Boston really intrigued me. The list of "invitees" (press, bookers, wholesale customers, etc) was very interesting. Add to that the pressure on the "artist" to impress these folks. The "machine" at the top of it's game.
Guess you'd have to know the industry from the inside to understand. Maybe Chris A could explain.