well, I'm not crazy about Hentoff's music writing, but for other reasons - but there are numerous writers who deal directly with the music without getting technical, and who do it well: Dick Hadlock, Larry Kart, Giddins, Francis Davis, Bob Blumenthal, Michael Fitzgerald (who does both well - technical and non-technical approaches), Dick Katz, (a musician who writes brilliantly about the music and manages to be both technical when needed, but always accessible), Greg Tate (good writer for the most part), Charles Wolf (country music), Paul Oliver, Dan Morgenstern, Whitney Balliet (who can be annoying and way off base in his descriptions but quite good when focused) -