Thing is, though, I don't think they were "marketing" them towards anybody. No ads, only occasional reviews, nothing even semi-resembling marketing going on.
I just pulled a random selection out to check the credits, and although the photography cedits varied, the art direction credit was consistent - Bill Burks. Anybody know him or about him? Just as Reid Miles created a consistent & identifiable style out of the necessity of economy, so did, under what I'm sure was a totally different dynamic, Bill Burks, albeit in a significantly more limited time.
And it looks like he was already working with BN before the LTs: http://www.discogs.c...t/Bill+Burks+(2) With an entirely different look, for an entirely different BN product.
If the look and feel - the what I find to be an unmistakable mood - of the LT covers was an "accident" it was a very fortunate one. But I bet there's some kind of story there....