When I ordered from UK Amazon (earlier this week) 17.5 percent VAT was added during the check-out process. I was surprised; thought they had to include VAT from the start.
That's strange, EU Amazon prices always included VAT before check-out - I just remembered that during the check-out process prices were adjusted to include the VAT percentage of the EU country the customer lives in. Maybe they've changed it and just add VAT at the end.
No, you're right! I checked my order and the VAT was not added, only adjusted during check-out. I was confused because in the order summary each item was listed with final VAT included, but the items subtotal just below was without VAT. Except from books, Sweden has the highest VAT rate in the EU...