Actually, Chuck, at Borders (at least while I was there) we did re-price old stock in a downward manner from time to time. Often it had to do with labels moving items from top list-price to a budget line--I recall certain Sony jazz titles being dropped from $16.99 to the Best Value $11.99 price, and I also recall re-pricing the early RVGs, which were originally $16.99. However, stores implement this at their own pace, and there won't be a magical "day" when everything suddenly appears at a new, lower price. Rather, the change will be incremental (unless your local Borders/B & N/Tower/what-have-you puts some poor sap like Jazzdog on an overnight... ).