I'm too lazy to read. In fact, I can't believe I even opened this thread!
That being said, the thing that gets me about recreational reading is that I read and write all day at work (being that I'm involved in the legal arts, so to speak), so some nights opening a book is the last thing I want to do.
Nevertheless!
I do love the good captivating recreational read. Conn, I find that if I hit the public library on a rainy Saturday (in Philly, I'm talking about the main branch--100 year old building, long oak tables, dark rooms with bright reading lights, marble floors--you get the picture), I can "get into" reading as a sort of event, and I rediscover my love for it. Just combing the stacks, picking a section--mythology, fiction, biographies, whatever--turns it back into discovery, rather than a "maybe I can knock out five pages before I fall asleep tonight" ordeal.