On the other hand, Brown gets to choose between allowing Palmer to retire, or getting something in return for him. I think that Palmer is overrated, but that would work in the Bengals' favor. Having finished last in the division, they could use the pick(s) or player(s). However, with other teams rapidly snapping up quarterbacks, the market for Palmer's services is dwindling.
So Brown has a player who doesn't want to be there, a frenzied market where almost any QB is getting snapped up, and he...shoots himself in the foot by being a hardass and gets nothing for Palmer.