The golden age of jazz has gone. For example on Joe Lovano’s last visit to this part of the world he failed to fill the smallish but excellent concert hall on the university campus and Jazz festivals have to include world music and big names from outside jazz. Not very encouraging.
Of course we need more money in jazz and to get the audience out but the audience is not that big any more. There is little or no exposure to jazz, the nearest most people come to hearing jazz is when their ears pick up to the background music in a tv commercial.
I help manage our local club, it’s a university town with a large potential audience. We have no local authority funding or sponsorship. I’d guess that about 60% of our audience are, like me retired. No students attend. To put on a gig our standing costs are in excess of £200 to hire the room and the sound guy plus other expenses. Fortunately we have a core audience of about 70, entrance has to be in excess £12 currently to cover band fees. So it doesn’t take much to work out how much we can pay the musicians. We mostly break even but it’s a hand to mouth existence. A very poor night would put the venture in jeopardy.
We are also very conscious of the audience tastes, we have to stick to mainstream/modern bands, most of which are excellent and we get the biggest names we can afford. But sadly we can’t afford be too adventurous.
Next year will be our tenth year and whilst things aren’t looking too rosy we’ll probably be able to carry on.