I do, quite a bit actually. I don't drink alcohol though, so maybe that's how I do it! I spend a lot of my income on music one way or another (discs, equipment, instruments).
Anyway, yes the price is a deterrent to many I know. I think we get a lot for our money, but I'm still looking at it with "old school" glasses, and I want a lot of the stuff we get for our money, and know that "want" is not necessarily shared by others.