Randissimo and Jazzmoose hit on some good points. People in our culture, by and large, simply have not learned how to listen to and concentrate on something for extended periods of time. Except for tv. Music is everywhere in our lives, but the reason for that is usually to sell something. So we tend to tune it out. For trained musicians or a "sensitive layman" (to borrow a term from Bill Evans), there really is no such thing as "background music" most of the time. It's almost impossible for me to tune out piped in music in stores or waiting rooms, even if it's music I hate. That results in some rather unpleasant shopping or waiting room experiences, but on the plus side, I am, at the least, a discriminating consumer. If someone tries to pitch me with a lame jingle (or a lame cd), it's probably not going to work.