No airplay whatsoever does not help, plus i'll sound like an old reactionnary but a long and complicated musical piece without any lyrics in it, ain't gonna excite the kids in a world where instant reward is the main goal.
If you don't have the natural curiosity to go beyond what is offered on the charts, some do and some don't and for that age is irrelevant, you'll never ger real exposition to the music and its different styles.