I think you're reinforcing what I wrote re:pop music, perhaps unwittingly. Public wanted [past tense, because jazz only accounts to 1% of the music sold in the US now, and the vast majority wouldn't know High Society from Hi-Fly] tunes that they knew and liked, i.e. pop[ular] tunes.
I'm all for the rebellion and refusal to comply with the norms...if it's going to make the music better, expand the scope, or at least produce memorable compositions. If an artIste , creator, interpreter of all things hip refuses to perform the stale old standards, doesn't he/she have to replace them with something of greater musical value, create the new norm? Understandably, the Sound of Two Seagulls Fucking maybe it, in the artiste's mind. But I'm not buying a record of that.