You're not alone on this, I hated it from the very beginning. I think this topic has come up before and if I recall correctly, Laurie said something to the effect that Art would have appreciated the dark "humor" of the title. To me, it seems to reduce Art to some kind of cash commodity rather than act as a vehicle to bring his wonderful performances to light. It casts a bad shadow on her motivation for doing whatever she does with Art's work released under the label. It's got a bit of a greedy ring to it and lends itself to interpreting her role as the "poor widow" for whom we should feel sorry. Had I been in her circle of influence, I would have strongly advised against using that horrible name for her label.
This is exactly my take on it. I couldn't agree more. For those of you who have a problem with the name of the label, try putting yourself in her shoes. From where I sit, she's done nothing but treat Art's legacy with love and care, despite his obvious problems, and any anger that she might otherwise feel.