They are releasing albums by younger Jazz musicians that aren't neo-soul/Jazz fusion. Joel Ross and Immanuel Wilkins are two examples.
So they're releasing new albums by elder statesmen, new albums by up and coming players and branching out into genres with a connection to Jazz that are popular with a wider market. This alongside mining their back catalogue to meet a new demand in format and demographic.
Given the current market for music I'm not sure what else they should be doing.