The best time for these Western Canada festivals (Van, Edmonton, Calgary) was probably back in the 1990s when you could see groups like Jane Bunnett's for around $10-15, which made it no problem to splash out for 5-6 of these gigs. Heck, even Diana Krall was about $6-7 back then ! Jackie McLean I remember paying about $15-18 for and it was by no means over-subscribed. Much pricier now - but there again so are the festivals over here (London, Cheltenham etc) and I guess we are all now living in a much more expensive World.
Having said that, the lineup for this Vancouver festival is quite impressive. A good mix to keep both the musos and the more casual listeners on both ends of the spectrum happy.