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Posted

I think there is a pretty significant market still for pre-1950 music; most jazz fans in my real life and in my penpal life are interested still in this music. That's just my personal assessment but it's a real tangible one.

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Posted
4 hours ago, mjazzg said:

A lot of that wider audience is a good bit younger than the average age here and Pharaoh is probably a bigger pull than Coltrane to this segment. That audience will be buying their music as downloads or LPs (please let's not debate this all over again, it is what it is) and as such may not be setup to play this set. 

Other than that, I completely agree with JSngry, it will be in the marketing. As yet I have seen zero mention of this set anywhere but here.

For instance, there's no buzz on Jazz Instagram, a pretty lively community. Mosaic's only presence on that platform is a Mosaic Images feed which is 2 years dormant which says a lot for their marketing choices.

Maybe Mosaic have worked out that there's enough potential even within their usual marketing scope. 

 

I completely agree with you about Instagram. My 20-year-old daughter is constantly on it and buys stuff from it occasionally. I followed one guy (can't remember his name) who is a huge vinyl person, and he constantly shows and plays Mosaic sets. He is one of the only people I see regularly mentioning Mosaic. If they had a presence on it, especially with regular posts, I think it would be successful.

Posted
1 hour ago, jazzbo said:

I think there is a pretty significant market still for pre-1950 music; most jazz fans in my real life and in my penpal life are interested still in this music. That's just my personal assessment but it's a real tangible one.

And interestingly these same persons are not that interested in the Sanders set.

Posted
2 hours ago, jazzbo said:

I think there is a pretty significant market still for pre-1950 music; most jazz fans in my real life and in my penpal life are interested still in this music. That's just my personal assessment but it's a real tangible one.

I agree with you to an extent, but its a rapidly dying generation.  The interests of one group is not being passed down or shared to the next in the same way that, lets say, classic rock had been (and classic rock is pretty freaking ancient at this point).  We have a younger generation that is keenly interested in doing their own thing in ways that contradict how we consume things, mostly for better, in some ways worse.

Posted (edited)

I don't know. . . those I am referring to are mostly in their fifties and sixties. . . and have a few decades possibly left in their collecting. Jazz has for over fifty years been a niche audience. . . and Mosaic is firmly in the niche. I think they can continue to be among the only ones truly conscientiously mining and refining the earlier decades of jazz for some time to come. . . at least as long as the producers wish to.

Edited by jazzbo
Posted
49 minutes ago, jazzbo said:

I don't know. . . those I am referring to are mostly in their fifties and sixties. . . and have a few decades possibly left in their collecting. Jazz has for over fifty years been a niche audience. . . and Mosaic is firmly in the niche. I think they can continue to be among the only ones truly conscientiously mining and refining the earlier decades of jazz for some time to come. . . at least as long as the producers wish to.

It's definitely smaller.  I can see it in what's being offered for sale, locally and online.  And in my world where it is arts oriented, the focus is clearly on other things, and its AI and tech oriented. 

My few connections left in the resale world have noticed this as well.  Certain analogue items will have some value simply because a generation has not grown up with it, and have an interest, but there are a heap of cultural things that are being left alone, perhaps in part because it belongs to a time and culture that is no longer identifiable.

Posted

I think the Sanders Mosaic will be their best seller of the recent times. It will probably sell out before the Henderson set does. 

Posted
8 hours ago, mjazzg said:

A lot of that wider audience is a good bit younger than the average age here and Pharaoh is probably a bigger pull than Coltrane to this segment. That audience will be buying their music as downloads or LPs (please let's not debate this all over again, it is what it is) and as such may not be setup to play this set. 

Other than that, I completely agree with JSngry, it will be in the marketing. As yet I have seen zero mention of this set anywhere but here.

For instance, there's no buzz on Jazz Instagram, a pretty lively community. Mosaic's only presence on that platform is a Mosaic Images feed which is 2 years dormant which says a lot for their marketing choices.

Maybe Mosaic have worked out that there's enough potential even within their usual marketing scope. 

 

How are things marketed today?  There are few magazines, and a generation is mostly geared towards finding things out through the electronic grapevine - YouTube and such.

  • 2 weeks later...
Posted (edited)
3 hours ago, pglbook said:

Any idea when Mosaic might start shipping this? It should be soon as I believe Mosaic said mid-July, iirc.

I look forward to getting it!

This is what they are saying on the site: 

Quote

Sale price of $119 valid thru Sunday July 20th
Regular price $139.

Reserve a copy and Preorder Now!

Preorders begin shipping later that week.

So I guess end of July.

Edited by Stompin at the Savoy
Posted (edited)

Today's Mosaic e-mail stated that pre-orders will ship later in the week of July 27.

It was supposed to ship this week but Mosaic said the delay was due to a printing error in the booklet and the booklet had to be reprinted.

Edited by pglbook

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